U.S. Market Entry
Market readiness, customer discovery, ICP refinement, competitive context, entry sequencing, and practical validation before major investment.
TECHNOLOGY · GTM · COMMERCIALIZATION · TRANSATLANTIC GROWTH
Helping European technology companies turn U.S. ambition into a market strategy.
I work with founders, scaleups, and technology leaders to validate markets, sharpen positioning, build go-to-market strategy, create partnerships, and navigate the realities of entering and growing in the United States.
More than two decades across enterprise technology, innovation, business development, commercialization, and entrepreneurship — with experience spanning Europe and the United States.
ABOUT
Experience that bridges markets, technology, and growth.
Snezana Zivcevska-Stalpers is a technology and go-to-market leader with more than 20 years of international experience across innovation, commercialization, business development, enterprise technology, and entrepreneurship. Her work sits at the intersection of technology and market execution: translating complex products into clear commercial value, identifying the right customers and partners, and helping organizations move from opportunity to traction.
Today, she advises technology startups and scaleups on U.S. market validation, go-to-market strategy, positioning, customer discovery, partnerships, and international expansion, with a particular focus on European B2B technology companies preparing to enter the American market.
EXPERTISE
Where I create the most value.
Go-to-Market Strategy
Positioning, messaging, sales motion, channel choices, pipeline strategy, buying committees, and GTM execution for complex B2B technology.
Commercialization
Turning technology into a compelling business case, clarifying economic value, shaping offers, and building a path from product capability to revenue.
Partnerships & Ecosystems
Building strategic relationships with customers, innovation ecosystems, accelerators, technology partners, industry networks, and market-entry allies.
“A U.S. headquarters is not a go-to-market strategy. Market entry starts with evidence: who will buy, why they will buy, and what must be true for them to choose you.”
SELECTED EXPERIENCE
A career shaped by technology, innovation, and international markets.
Advisory
Independent Startup & GTM Advisor
Advising European technology startups and scaleups on U.S. market entry, commercialization, customer acquisition, partnerships, positioning, and go-to-market execution.
EU
External Technology & Innovation Expert — European Commission
Contributing to the evaluation of innovation initiatives and technology ventures across multiple sectors, including transportation, healthcare, and education.
Enterprise
Technology Leadership & Transformation
Led and contributed to complex international technology programs, portfolios, transformation initiatives, innovation projects, and enterprise client engagements across Europe.
Ecosystem
Mentoring, Innovation & Entrepreneurship
Supporting founders and emerging leaders through mentoring, accelerator communities, innovation programs, startup evaluation, and cross-border ecosystem development.
WORK WITH ME
From first U.S. hypothesis to commercial traction.
I work best with B2B technology companies that already have a credible product and some European traction, and are now asking a more difficult question: How do we make the U.S. market work for us?
GTM ReadinessAssess whether the company is genuinely ready for U.S. expansion.
Market ValidationTest ICP, pain points, buying dynamics, value proposition, and market assumptions.
AdvisoryOngoing strategic support for founders and leadership teams navigating commercialization and growth.
Fractional / In-house GTMHands-on leadership for companies needing senior GTM capability during a critical stage.
IDEAS & INSIGHTS
Thinking about market entry differently.
U.S. MARKET ENTRY
When Is the Right Time to Enter the U.S.?
The strongest market-entry decisions are based on evidence, not momentum, investor pressure, or a vague belief that the U.S. should be next.
Discuss this topic →ENTERPRISE AI
Your Model Is No Longer the Differentiator. Your Business Case Is.
Enterprise buyers increasingly expect measurable impact, a credible adoption path, and clarity about the operational metric that improves.
Discuss this topic →TRANSATLANTIC GTM
Move Faster Into Customer Discovery, Not Faster Into Fixed U.S. Costs.
Internationalization can accelerate. Validation should not be compressed simply because a market feels urgent.
Discuss this topic →SPEAKING & MENTORING
Practical conversations for founders, leaders, and ecosystems.
Available for founder mentoring, accelerator programs, panels, workshops, podcasts, and speaking engagements focused on U.S. market entry, GTM, technology commercialization, international growth, innovation, and entrepreneurship.
LET'S CONNECT
Is the U.S. your next market?
If you are preparing to enter the United States, validating your GTM assumptions, or looking for an experienced advisor who understands both European and American business environments, I would be glad to start a conversation.
Atlanta, USA · Europe ↔ United States